Senior WordPress Developer & Architect

ASHRAF • KHAN

Available for new opportunities
View My Work Get in touch
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LOCAL TIME
12:00:00 PM Mumbai, IN
STATUS
Active
Ready to construct
8+
Years WordPress Dev

Building highly-optimized, custom core architectures

60+
Projects

Custom themes, plugins, and WooCommerce

4+
Years Shopify Dev

Liquid templates, store setups, and custom configurations

My Approach

My Philosophy

01

Custom Core & Gutenberg

I build custom WordPress environments from the ground up. By developing bespoke Gutenberg block registries and tailored themes, I eliminate bloated page builders and excessive plugins, ensuring a clean code base and absolute design control.

02

WooCommerce & E-commerce

I design and build high-converting WooCommerce storefronts and custom e-commerce funnels. By styling seamless checkout experiences and optimizing shopping flows, I construct secure, scalable online stores that maximize sales.

03

Performance & Accessibility (a11y)

Performance is not an afterthought. I architect sites to score 95+ consistently on Core Web Vitals (LCP, INP, CLS) and follow strict semantic HTML structures. This ensures lightning-fast speeds, seamless user accessibility, and superior search engine crawlability.

Experience

A track record of delivering high-quality web solutions for agencies, startups, and enterprise clients.

Nov 2024 - Present

WordPress Consultant

Self-Employed (Remote)

  • Developing high-performance, custom-engineered WordPress and WooCommerce architectures.
  • Ensuring 99% uptime and robust operational efficiency for client sites, with average turnaround times of under 3 weeks.
WordPress Custom WooCommerce Performance
Sep 2020 - Oct 2024

Senior WordPress Developer

WMI Innovative Solutions Pvt. Ltd.

  • Built 60+ responsive websites, achieving a 40% reduction in page load times and significantly improving Core Web Vitals for 30+ clients.
  • Developed custom themes and plugins using Advanced Custom Fields (ACF), and established CI/CD deployments via GitHub workflows.
  • Collaborated on technical SEO practices, driving a noticeable boost in client organic traffic and index coverage.
ACF Pro GitHub Workflows Core Web Vitals Technical SEO
Jan 2020 - Aug 2020

Frontend Developer

Fashion TV India

  • Transformed high-fidelity Figma and Photoshop designs into responsive, pixel-perfect layouts.
  • Optimized clientside scripts and stylesheets, boosting PageSpeed scores by 15+ points.
Figma to HTML PageSpeed CSS Grid
Jan 2018 - Jun 2019

Frontend Developer

BalanceNutrition.in

  • Designed and implemented dynamic features that cut page loading speeds by 30%.
  • Integrated automated email marketing workflows, supporting a 15% increase in total online sales.
JavaScript Email Marketing Optimization
Oct 2016 - Nov 2017

User Interface Developer

Grab A Grub Services Ltd.

  • Designed, built, and launched the custom rider-dashboard UI interface.
  • Identified and resolved critical frontend bottlenecks, improving user engagement by 20%.
Dashboard UI Bottleneck Resolution HTML5/CSS3
Jan 2014 - Sep 2016

User Interface Developer

Monk Akarshala Design Pvt. Ltd.

  • Managed and maintained a large client portfolio of WordPress sites.
  • Specialized in building custom themes and setting up WooCommerce-driven checkout environments.
Custom Themes WooCommerce Integration Site Maintenance

Qualifications

Education

2013

Advanced Web Designing Diploma

Softpro Computer Education, Mumbai

2010

B.Sc. Mathematics

Maharashtra College of Arts, Science & Commerce, Mumbai

Achievements

Certifications

Advanced WordPress Skills

LinkedIn Learning

ChatGPT Prompt Engineering

DeepLearning.AI

Learn JavaScript: Beginner to Advanced

Skillshare

Technical Arsenal

A comprehensive toolkit honed over a decade of development. I focus on creating scalable, accessible, and performant web applications using modern technologies.

WordPress (Gutenberg, Core) WooCommerce PHP Shopify HTML5 CSS3 SCSS JavaScript jQuery Bootstrap Wix Squarespace Google PageSpeed GTmetrix Technical SEO GitHub Nginx/Apache cPanel Figma Photoshop Agile

WordPress

Shopify

PHP

JavaScript

React/Next.js

Git & CI/CD

Featured Projects

A selection of high-converting local service websites optimized for speed, local SEO, and maximum lead generation.

WordPress Local SEO Lead Gen

Pestico Pest Control

A comprehensive local service platform designed for Melbourne's pest control market. Features custom booking forms, heavily optimized landing pages for specific pests, and top-tier Core Web Vitals to dominate local search rankings.

Visit Website
Performance

Bright Pest Control

High-conversion landing pages focused on fast load speeds and mobile accessibility.

UI/UX

Aero Upholstery

A clean, trustworthy digital storefront for premium upholstery cleaning services.

Conversion

Comfort Couch

Optimized sales funnels and quotation forms for residential couch cleaning.

WordPress Booking System

Same Day Carpet Cleaning

Emergency and same-day carpet cleaning service portal with integrated scheduling and quote generation for the Kingston area.

View Site

Ready to start your next project?

I'm currently available for freelance projects and full-time opportunities. Let's build something amazing together.

Get In Touch
GitHub LinkedIn